Overseas PR Intern(海外公关实习生)

YANGGUOFU GROUP

Location

China (Shanghai, Shanghai)

No. of Opening(s)

1

Stipend

800-1000 SGD/Month

Apply by

30 Apr 2027

Internship Period

2027-05-01 - 2027-08-31

Industry

Food & Beverages/Retail

Education Level(s)

University

Education Level(s)

University

Job Description

1. 协助海外市场公关传播工作,包括海外新闻稿、品牌资料、媒体问答、门店介绍、社媒内容等中英文材料的整理与初稿撰写。
Support PR and communications initiatives, including the preparation and drafting of bilingual materials such as press releases, brand profiles, media Q&A documents, store introductions, and social media content.

2. 跟踪海外餐饮、茶饮、连锁品牌、本地生活消费等相关行业动态,整理重点市场的媒体报道、社交平台讨论和竞品传播动作。
Monitor trends and developments in overseas food & beverage, tea beverage, chain restaurant, and local consumer markets. Track media coverage, social media discussions, and competitors’ communication strategies in key markets.

3. 协助海外舆情监测,关注 Google Review、Instagram、TikTok、小红书海外内容、当地媒体等渠道中与杨国福相关的信息,进行基础分类和摘要。
Assist with overseas brand reputation monitoring by tracking Yang Guo Fu-related discussions and content across platforms such as Google Reviews, Instagram, TikTok, overseas Xiaohongshu content, and local media channels. Conduct basic classification and summarization of relevant information.

4. 支持海外门店传播素材整理,包括门店开业信息、产品图片、消费者评价、门店故事、加盟商案例等。
Support the organization of overseas store communication materials, including store opening updates, product images, customer reviews, store stories, and franchise partner case studies.

5. 协助完成海外传播项目的资料翻译、信息核对、会议纪要、进度跟进等工作。
Assist with overseas communication projects by supporting document translation, information verification, meeting minutes preparation, and project progress tracking.

6. 根据项目需要,参与海外市场品牌活动、媒体沟通、KOL/KOC 合作、门店开业传播等执行支持。
Provide execution support for overseas brand initiatives, including market events, media communications, KOL/KOC collaborations, and store opening campaigns as required.

Internship Requirements

1. 本科及以上在读,新闻传播、英语、市场营销、国际关系、商科等相关专业优先。
Currently pursuing a bachelor’s degree or above. Majors in Journalism & Communications, English, Marketing, International Relations, Business, or related fields are preferred.

2. 英文读写能力扎实,能独立完成基础英文资料整理、翻译和邮件沟通;有海外学习、生活或跨文化项目经验优先。
Strong English reading and writing skills, with the ability to independently handle basic English content organization, translation, and email communication. International study, overseas living, or cross-cultural project experience is a plus.

3. 对餐饮消费、连锁品牌、海外社媒内容有兴趣,愿意做信息搜集、整理和分析,不怕细碎工作。
Passionate about the food & beverage industry, chain brands, and overseas social media content. Comfortable with research, information organization, and analytical tasks, with attention to detail.

4. 具备基本写作能力,能把复杂信息整理成清楚、准确、可使用的文字。
Strong basic writing skills with the ability to transform complex information into clear, accurate, and practical content.

5. 做事细心,对名称、时间、门店信息、数据、引用来源等细节敏感。
Detail-oriented with strong attention to accuracy, especially regarding names, dates, store information, data, and information sources.

6. 熟练使用 Word、Excel、PPT、飞书等办公工具;会使用基础 AI 工具辅助资料整理者优先。中文能作为工作语言优先。
Proficient in Microsoft Word, Excel, PowerPoint, Feishu, and other office productivity tools. Familiarity with basic AI tools for information organization and workflow optimization is preferred. Fluent Chinese as a working language is a plus.

Other Benefits and Welfare

Apply Now

About the Company

杨国福麻辣烫创立于2003年,历经23年发展成为家喻户晓的中式快餐领导品牌。目前杨国福主要有餐厅运营和零售两种业务。通过自建智能化现代工厂以及完善供应链来保障食品安全。并运用统一化、标准化、易拓展的加盟经营模式,实现遍布全国并覆盖海外的餐厅布局。 如今,杨国福麻辣烫已在全球拥有近7000 家门店,足迹遍布中国 34 个省级行政区,以及美国、加拿大、英国、澳大利亚等二十多个个国家和地区。 秉持着“持续健康、共赢共享、感恩担当”的核心价值观,杨国福致力于为全球消费者提供健康安心的餐饮体验,并与合作伙伴共创价值。在产品上,杨国福持续丰富并改良麻辣烫配方,推出“可以喝汤的麻辣烫”,创新采用“斤式自选”服务模式和“单人单锅”的烹饪方式,定义了麻辣烫品类,不断优化消费者体验;在运营管理上,杨国福建立了完善的加盟体系,自建智能化现代工厂,保障食品安全与服务质量,确保全球门店为消费者带来一致的美味和体验。
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