International Marketing, Shanghai

Position Overview

As International Marketing Intern, you’ll gain hands-on experience in social media campaign, performance marketing channels, and marketing strategies for our global train ticket business while supporting broader marketing initiatives.

You will be responsible:

Social Media Marketing Participation

• Assist in developing and executing organic social media strategies across platforms (Instagram, Facebook, Twitter, TikTok, etc.)
• Create engaging content (posts, stories, reels) to promote train ticket deals and travel inspiration
• Support influencer/KOL collaborations and user-generated content campaigns
• Monitor social media trends and competitor activities

Marketing Campaign Support

• Collaborate on integrated marketing campaigns combining paid, owned and earned media
• Assist in developing promotional content for social ads, display banners, and SEM copy
• Help develop audience targeting strategies based on user behavior insights.

Data Analysis & Reporting

• Pull and analyze advertising performance data using Google Analytics, Ads Manager, etc.
• Prepare weekly performance dashboards and campaign post-mortems
• Conduct competitive analysis of industry advertising trends