Overseas Marketing Intern(海外市场营销实习生)

YANGGUOFU GROUP

Location

China (Shanghai, Shanghai)

No. of Opening(s)

1

Stipend

800-1000 SGD/Month

Apply by

30 Aug 2026

Internship Period

2026-08-31 - 2027-02-28

Industry

Food & Beverages/Retail

Education Level(s)

Polytechnic, University

Education Level(s)

Polytechnic, University

Job Description

1. 负责海外小红书及 INS 账号日常运营,撰写文案、发布内容、回复用户互动,保障账号稳定更新。
Responsible for the daily operation of Xiaohongshu and Instagram accounts, including copywriting, content publishing, community engagement, and maintaining consistent account updates.

2. 跟进线上线下营销活动落地,完成物料、复盘等配套工作,提升品牌海外曝光与互动。
Support the execution of online and offline marketing campaigns, including marketing materials preparation, campaign reviews, and post-event analysis, to enhance overseas brand awareness and engagement.

3. 对接设计师输出创意 brief,跟进海报、短视频等社媒素材产出。
Collaborate with designers by preparing creative briefs and coordinating the production of social media assets, including posters, short videos, and other digital content.

4. 配合对接海外代理,同步总部品牌规范,跟进活动落地。
Support communication with overseas agencies, ensure alignment with headquarters’ brand guidelines, and follow up on campaign implementation.

5. 搜集海外市场、竞品动态,整理分析市场趋势和消费者行为。
Conduct research on overseas markets and competitor activities, and analyze market trends and consumer behaviors.

6. 汇总社媒运营数据,输出数据复盘与优化建议。
Collect and analyze social media performance data, and provide campaign reviews and optimization recommendations.

Internship Requirements

1. 文案能力:中英文基础文案功底扎实,能适配各平台风格写宣传、种草文案,英文读写流畅。
Strong copywriting skills in both Chinese and English, with the ability to create promotional and lifestyle-oriented content tailored to different platforms.

2. 社媒运营能力:熟悉小红书、海外主流社媒平台规则,懂基础数据分析,具备账号运维、热点捕捉能力。
Familiar with Xiaohongshu and major international social media platforms, with basic knowledge of social media analytics, account management, and trend monitoring.

3. 有基础审美,沟通顺畅,做事细心执行力强。
Strong visual sense and attention to detail, with excellent communication skills and strong execution capabilities.

4. 具备品牌统筹意识,遵守总部统一宣传标准。
Demonstrate strong brand awareness and the ability to ensure consistency with global brand guidelines.

5. 喜欢中国品牌出海板块,可长期稳定实习,会简单剪辑 / 图文排版优先。
Passionate about global brand expansion and international marketing, with the ability to commit to a long-term internship. Basic skills in video editing and graphic content layout are preferred.

6. 中文能作为工作语言优先。
Fluent Chinese as a working language is a plus.

Other Benefits and Welfare

Apply Now

About the Company

杨国福麻辣烫创立于2003年,历经23年发展成为家喻户晓的中式快餐领导品牌。目前杨国福主要有餐厅运营和零售两种业务。通过自建智能化现代工厂以及完善供应链来保障食品安全。并运用统一化、标准化、易拓展的加盟经营模式,实现遍布全国并覆盖海外的餐厅布局。 如今,杨国福麻辣烫已在全球拥有近7000 家门店,足迹遍布中国 34 个省级行政区,以及美国、加拿大、英国、澳大利亚等二十多个个国家和地区。 秉持着“持续健康、共赢共享、感恩担当”的核心价值观,杨国福致力于为全球消费者提供健康安心的餐饮体验,并与合作伙伴共创价值。在产品上,杨国福持续丰富并改良麻辣烫配方,推出“可以喝汤的麻辣烫”,创新采用“斤式自选”服务模式和“单人单锅”的烹饪方式,定义了麻辣烫品类,不断优化消费者体验;在运营管理上,杨国福建立了完善的加盟体系,自建智能化现代工厂,保障食品安全与服务质量,确保全球门店为消费者带来一致的美味和体验。
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